⭐ Reactivation

Dental patient reactivation software that calls your lapsed patients

Dental patient reactivation is the process of bringing lapsed patients back for overdue care. Dentovox takes the list of lapsed patients you upload and calls them automatically in English or Spanish, booking the ones ready to return straight into the schedule — with two-way SMS touches included and activating once US carrier registration completes. Automatic selection from your practice management system and per-campaign revenue reporting are built and not yet switched on.

Upload your lapsed patient list. Dentovox calls each one by name, in their language, explains why they're due, and books them on the spot.

See Reactivation live → Book a demo
Why it matters

Answering the phone recovers tomorrow’s patients. Reaching out recovers last year’s.

That's the difference between a receptionist and a revenue engine. Practices lose a large share of their active patients every year to attrition and missed recalls† — and the front desk never has time to call them back.

† Industry estimates, not Dentovox's measured results. Run your own numbers →

Example math
200 lapsed contacts → campaign launched in minutes
30–50 bookings
recovered at ~$200 avg = $6,000–$10,000
Illustrative math — your list, your rates. Not a measured result.
How it works

Four steps. Then it runs itself.

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1 · Upload

Drop a CSV — first name, last name, phone. No integration required to start.

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2 · The reason

Each segment has its own reason line in English and Spanish; for an uploaded list you write the reason yourself, and the AI uses it on the call.

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3 · It calls

Each patient is called personally, in their language, and booked on the spot when they're ready.

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4 · Track live

Watch each patient move from pending to calling, no answer or opted out. The booked status per campaign switches on when call outcomes are linked to campaigns.

What a reactivation campaign actually does, in order

Reactivation is not a mail merge. It is a sequence of decisions about who to contact, on which channel, saying what, and when to stop. Here is the order Dentovox runs it in.

  1. Build the target list. Upload a CSV — first name, last name, phone. Automatic selection from a connected practice management system — by last visit date, recall due date or unscheduled treatment — is built and not yet switched on.
  2. Suppress everyone who should not be contacted. Anyone who has opted out is skipped automatically. Take patients with an upcoming appointment off the list before you upload it — automatic exclusion belongs to the PMS-driven campaigns that are not yet switched on.
  3. Order the list. An uploaded list is not ranked by value yet, so start with the patients you most want back. Ranking by value and recency is built for PMS-driven campaigns.
  4. Match the reason to the segment. "Due for a cleaning" and "finish your treatment plan" are different conversations, so each segment has its own reason line in English and Spanish; for an uploaded list you write the reason yourself, and the AI uses it on the call.
  5. Reach out on two channels. Outbound voice today — with two-way SMS included and activating after carrier registration — each in English or Spanish according to the patient's stored language preference — the same detection described on the bilingual page.
  6. Book the ones who are ready. A patient who says yes is booked into the real schedule during that same contact, with the double-booking guard applying exactly as it does on an inbound call.
  7. Report what came back. The dashboard has a per-campaign funnel — enrolled, contacted, re-booked — and a recovered-revenue figure. Linking call outcomes to campaigns is built but not yet switched on, so the report does not count bookings yet.

The reason step 2 comes before step 3 is not a technicality. A recall campaign that texts someone who already has an appointment next Tuesday, or who opted out in March, does more damage than the booking was worth.

Reactivation, recall, and reminders are three different jobs

Office managers use these words interchangeably and vendors encourage it, but they solve different problems and the confusion costs money. The distinction below is the one worth holding onto.

JobWho it targetsGoalWhat happens if you skip it
ReminderPatients with an appointment already bookedThey show upNo-shows and same-day holes in the schedule
RecallActive patients coming due for hygieneBook the next visit on timeActive patients quietly drift into lapsed
ReactivationPatients already past due, sometimes by yearsBring them back at allRevenue you already paid to acquire never returns

Most practices do reminders well, do recall inconsistently, and do reactivation never — because reactivation is the only one of the three with no deadline forcing it. Nobody's Tuesday goes wrong if last year's lapsed list is not worked. The recall system guide covers the middle column in depth, and the reactivation guide covers the right-hand one.

What the system will not do

Automated outreach earns trust by having limits, so these are explicit.

What it takes to launch one

The minimum viable campaign is a CSV and a reason. Everything else is optional depth.

Reactivation is included from the Front Desk plan up rather than sold as a separate module — $499 Front Desk, $749 Revenue, $649 Multi-Location per location per month, 10% off annually; the $299 Overflow plan is answering only. How reactivation sits next to the receptionist, with a status for every recovery workflow, is on the AI receptionist + patient recovery page. The pricing page shows what sits in each tier, and the ROI calculator lets you put your own average production per visit against your own lapsed count instead of ours.

A filled schedule, without lifting the phone.

See a real reactivation campaign and your recovery potential in 20 minutes.

Book a demo →

Frequently asked questions about patient reactivation

What is dental patient reactivation?

Reactivation is the process of bringing lapsed patients back for overdue care. Instead of a recall list nobody has time to work, Dentovox calls the patients on the list you upload and books the ones who are ready to return.

How does Dentovox decide who to contact first?

Today you decide, through the list you upload. Patients who have opted out are skipped automatically. Ranking by value and recency and automatic exclusion of patients with an upcoming appointment are built for PMS-driven campaigns, which are not yet switched on.

Which channels does reactivation use?

Outbound voice today, in English or Spanish depending on the patient's stored preference. Two-way SMS touches are built and included but not sending until US carrier registration completes. Quiet hours are enforced and STOP is honored immediately on every channel.

Do I need a PMS integration to start?

No. You can start by uploading a CSV of lapsed patients — first name, last name, phone. Connecting Dentrix, Open Dental, or Eaglesoft writes the booking back to your schedule; automatic discovery of lapsed patients from the PMS is built and not yet switched on.

How is recovered revenue measured?

The dashboard reports the campaign funnel — enrolled, contacted, re-booked — and a recovered-revenue figure. Linking call outcomes to campaigns is built but not yet switched on, so recovered revenue does not count reactivation bookings yet.

Is outbound texting patients legal?

Outbound messaging is only appropriate where the practice has the consent required by the TCPA and applicable state law. Dentovox enforces opt-out and quiet hours, but consent is the practice's responsibility — confirm your own position with counsel.

How far back should a lapsed patient list go?

There is no fixed cutoff. An uploaded list is not ranked by value yet, so a focused list tends to work better than everyone at once. Practices commonly start at eighteen to twenty-four months overdue and extend further once they see how the first campaign lands.

What happens to patients who never respond?

They drop out rather than being called indefinitely. Non-responders are not re-queued into every subsequent campaign, which is what turns outreach into a nuisance and pushes patients toward opting out entirely.

Does reactivation cost extra on top of the plan?

No. Reactivation is included from the Front Desk plan up rather than sold as a separate module: $499 Front Desk, $749 Revenue and $649 Multi-Location per location per month, with 10% off on annual billing. The $299 Overflow plan covers answering only.

A patient smiling in the dental chair after treatment

The patients who stopped coming back.

They didn't leave for a competitor — they just got busy. Dentovox works the lapsed list every day and books the ones who are ready.